BUSINESS ENVIRONMENT WITH BUSINESS POTENTIAL OF COMMUNITY ENTERPRISES IN THE SOUTHERN BOARDER PROVINCES OF THAILAND

Abstract

the purposes of this research were to study: 1) business potential 2) business environment 3) correlation between business environment and business potential in southern border provinces of Thailand. Questionnaires method were employed in this research, collected from members of three community enterprises group of Thai army housewives in southern border totally 41 members. According to the result of this study, overall of the three community enterprises had business potential in high level also with business environment were high important in operation process of these community enterprises in southern boarder provinces. However, all aspects of internal business environment consisted of properties, operation process, products and service and external business environment; competitors, raw material suppliers, regulators, law, political, socialization and technology had positive correlation with potential of community enterprises in southern boarder provinces. Therefore members of community enterprises in southern border provinces should recognize and keep up to date in environment changing in order to develop their potential in business.