Abstract:
The purpose of this research is to 1) to study customer satisfaction levels toward the retail delivery business of convenience stores in Yala Province 2) study the effects of the delivery services on retails stores in Yala Province. This is quantitative research employing a questionnaire as a tool to collect data from 400 samples of customers using the delivery services in Mueang District, Yala Province. From the descriptive statistics analysis, the result identifies the profiles of the delivery service customers as follows. 1) 69% female 2) between 60% years old 3) 10,001-20,000 Baht income 4) less than 5 times per week 5) free of charge delivery 60% 6) less than 1,000 Baht spent per month. Results indicated that opinions of customers toward the delivery service of retail business in Yala is highest can be explained as follows. 1) The convenience of gaining services is at the high level with the average value at 4.37 2) The reliability on the service qualityis at the high level with the average value at 3.94 3) The speed of delivery is at the high level with the average value at 3.62 4) The accuracy score is high at The accurate quantity of the goods orders with the average value at 3.57, and 5) The satisfaction on the rider service is at thehigh level with the average value at 3.45 . Statistically, the hypothesis test indicates that the difference in the individual profiles such as gender, age, marital status, education level and profession shows an insignificant impact rate at 0.05 on the opinion toward the retail delivery business.
