Abstract:
The purposes of this research were 1) to study the behavior of television media
exposure and 2) to study the needs of television programs of the elderly in the three
southern border provinces. It was a quantitative research and the sample group was
356 people from the age of 60 and above who live in the three southern border
provinces. The instrument used in this research was questionnaires and the data were
analyzed by using frequency, percentage, mean and standard deviation. The research
indicated that the elderly in the three southern border provinces mostly have behavior
in watching TV programs for more than 3 hours but not more than 4 hours in the
morning (06.01 - 09.00AM.), the exposure to watch television programs with
intended to watch by changing to see other channels during unattractive period. They
mostly watched television programs with economic contents with the news program
type and presented by news story. For the needs of television programs found that, the
elderly have a need for news programs which is health program content, presented by
news story including having a Malay language program to enhance the understanding
for people in the area. The results mentioned above, Office of the National
Broadcasting and Telecommunications Commission, Southern Border Provinces
Administrative Center, and Free TV stations should make an experiment to make a list
of television programs for the elderly in the three southern border provinces. Later,
evaluate the lists in order to meet the needs of people in the area as well as in
responding to the government's 20-year national strategy which mentioned the issue
of stepping into the elderly society completely.
