Abstract:
This research aims to study personal factors of human resource management and
human resource management that support Thailand 4.0 in tourism services in three
southern border provinces. This research collected data from 270 people working in
travel services businesses and they were analyzed and presented in the form of
percentage, mean and standard deviation. The results indicated that the majority of
participants were female with 20-30 years old and they pursued bachelor’s degree.
For human resource management in travel services businesses in three southern
border provinces of Thailand, participants agreed in all aspects at high level as a
whole. More specifically, in aspect of strategic planning, it was found that travel
services businesses pay attention not only on the analysis of both external and internal
environments but they also emphasize in formulating the strategic plan together. In
terms of the need of human resource in the future, the businesses have determined the
requirements of skills, knowledge, abilities, and experiences that are consistent with
organizational vision, mission, and strategy as well as a clear job description is also
identified. In aspect of current manpower, the HR information system for determining
qualified people that suits to organizational direction is implemented. Also, the
businesses give the importance on human development planning such as training and
further education by surveying personal details such as knowledge, skills, experience,
and ability, respectively.
