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Browsing by Author "Chineephen Malisuwan"

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COMMUNICATION STRATEGIES FOR A POLICY-TOACTION CONVERSION UNDER CONFLICTS SITUATION AMONG SUCCESSFUL COMMUNITY LEADERS IN POVERTY ALLEVIATION

Chineephen Malisuwan; Wasanthanawin Harinpaponwich (Journal of Management Information and Decision Sciences, 2021-08)

A communication strategy for policy-to-action transformation in the context of insurgency for community leaders is essential to enhance the quality of life of the people and poverty alleviation in particular. This paper ...
Developing and Improving Creative Healthy Food Recipes under the Bis Meal Brand to the World Kitchen

Chineephen Malisuwan; Meena Radenahmad (LINGUISTICA ANTVERPIENSIA, 2021)

The objectives of this research were 1) to study the development and advancement of creative healthy food recipes in the three southernmost provinces of Thailand, and 2) to examine the brand communication of the creative ...
MARKETING COMMUNICATION OF OTOP ENTREPRENEURS IN THE THREE SOUTHERNMOST PROVINCES

Chineephen Malisuwan; Paweena Jeharrong (Academy of Entrepreneurship Journal, 2021)

The purposes of this study are 1) to study factors stimulating business development, 2) to examine marketing communication, 3) to analyze the relationship between relevant factors in business development and marketing ...
Television Exposure and Needs for Appropriate Programs for the Elderly in Three Southern Border Provinces

Chineephen Malisuwan (Courtyard Marriot Seoul Namdaemum., 2019)

The purposes of this research were 1) to study the behavior of television media exposure and 2) to study the needs of television programs of the elderly in the three southern border provinces. It was a quantitative ...

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