DEVELOPING PUBLIC RELATIONS MEDIA TO PROMOTE THE ELDERLY’S QUALITATIVE LIFE, CASE STUDY FROM THE ELDERLY IN PIYAMIT TUNNEL 1 COMMUNITY, BETONG DISTRICT, YALA PROVINCE

Abstract

This research aims to 1) study the behaviors in caring life quality of the elderly in community 2) develop public relations to promote elderly's quality of life and 3) disseminate and appraise satisfaction of public relation to promote elderly’s life quality. The research was conducted by mixed-method design. The location is the community of Piyamit Tunnel 1, Betong district, Yala province. The main informants were elderly with age 60 years old and able to take care of themselves who agreed to join the research construction. A total number of 21 people voluntarily participated in the research. The research instruments were interviews and satisfaction questionnaires. The research was analyzed by finding the mean, standard deviation, and interpretation. The research results were as follows: 1) The behavior of taking care of elderly's life quality in Piyamit Tunnel 1 community following the principles of Five Aor; in terms of air, the environment in the community is covered with trees that occur naturally and from the agricultural. The houses are not too crowded. Many households almost plant trees and vegetables around the house, food: eat all five mains food groups, especially the cooked food such as vegetables and fruits, avoid sweet, oily, and salty foods. In terms of exercise; walking towards neighbors and have movement in daily activities such as doing housework and gardening. Emotional; manage stress by watching movies, listening to Chinese music, exploring the internet on the phone, and practicing religious activities. Sanitation; take care of the physical hygiene excretion system and have a physical examination annually. 2) The public relations media were developed into video because the elderly and people in the community pay attention to new media, especially social media, and 3) the elderly and people satisfied with public relations media to promote the quality of life of the elderly. Overall, it was high, with an average of 4.40, including published by social media, YouTube, 494 views.