Abstract:
This qualitative research aimed to study 1) knowledge integration capability and 2) knowledge integration capability that
demonstrated the entrepreneurial orientation within the silk groups in Pakthonghai District, Nakhon Ratchasima Province. Supporting
research data was collected from in-depth interviews of six silk group leaders and members (out of eleven identified groups). A content
analysis method was used for data evaluation in order to find evidence-based inferences, identify causal relationships, and investigate the
correlations. According to the result, the silk groups’ knowledge integration capability was built upon the following three perspectives:
learning culture, knowledge management capability and information technology skill. 1) Learning Culture derived from the groups’
determination to produce and maintain high quality standards in their silk products while making use of knowledge learned from
customers, competitors, governments, and previously experienced business problems. 2) Knowledge management capability described the
ability to retain knowledge inherited from previous generations and exchange information among group members during training and
practice. Once the new set of knowledge was created by a member, it was then relayed to other group members and used to develop their
silk products according to the market demand. 3) Information technology had been used by Pakthongchai silk groups to manage their silk
production knowledge. These established elements had assisted them in obtaining an outstanding entrepreneurial skills.
