Please use this identifier to cite or link to this item: http://wb.yru.ac.th/xmlui/handle/yru/4536
Title: The Development of Tourism Entrepreneurship for Community Based Tourism in Thailand
Authors: Suppamas Rattanapipat
Nattee Kachornkittiya
Chompunuch Sriphong
Kanokwan Kanchanatanee
Watchara Khaosung
Umaporn Chuengchao
Issue Date: 16-Jan-2021
Publisher: Psychology and Education Journal
Abstract: The research aims to emphasize the entrepreneurship in community tourism development and to identify guideline of enhancing tourism entrepreneurship for community based tourism of Thailand. The research design was quantitative research. The samples consisted of 175 people living in the community, entrepreneurs in thecommunity, government officials, folk philosopher, and community leaders who have tourism operations. Data were collected using a questionnaire. The major findings showed that an approach in the development of tourism entrepreneurship adhering to Community Based Tourism should focus on the development of 5 groups, namely 1) Community-based tourism management 2) Economic society and quality of life management 3) Conservation and promotion of community cultural heritage 4)A sustainable system management of natural resources and the environment and 5) Community based tourism services. This result shows the importance of entrepreneurial tourism for Community Based Tourism. It is essential reading for both tourism and entrepreneurship
URI: http://wb.yru.ac.th/xmlui/handle/yru/4536
Appears in Collections:2.01 บทความวิจัย

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