CRM Developmenton Mobile Application for SMEs in the Three Southern Border Provinces

Nimarunee Hayeewangoh; Nattee Kachornkittiya; Graitapon Termwitkachorn

dc.contributor.author	Nimarunee Hayeewangoh
dc.contributor.author	Nattee Kachornkittiya
dc.contributor.author	Graitapon Termwitkachorn
dc.date.accessioned	2021-12-22T06:45:16Z
dc.date.available	2021-12-22T06:45:16Z
dc.date.issued	2021-01-29
dc.identifier.uri	http://wb.yru.ac.th/xmlui/handle/yru/4476
dc.description.abstract	The purposes of this research are to analyze, design, develop, and evaluate the efficiency and effectiveness of the CRM system. This study is a developmental research. The sample group used in the research was 390 SMEs entrepreneurs. The tools are efficiency assessmentand effectiveness assessment. The results of analysing, designing, and development found that the work process of the CRM system consists of 5 processes: Login System, Customer System, Trading Information, Deal Information, and Reports. Also, there were representatives of information related to the system, including employees and managers who are working in the subsystem within the large system. The main stakeholders were managers and employees while the secondary stakeholders were customers. The efficiency and effectiveness ofthe system were at a high level with a mean of 4.63 and 4.41, respectively	en_EN
dc.publisher	Psychology and Education Journal	en_EN
dc.title	CRM Developmenton Mobile Application for SMEs in the Three Southern Border Provinces	en_EN