นวัตกรรมการพัฒนาทรัพยากรมนุษย์ที่ส่งผลต่อความสำเร็จของธุรกิจโรงแรมใน 3 จังหวัดชายแดนภาคใต้

Abstract

The research aims to: 1) to study the variables of innovation in human resource development that affect the success of hotel business in the three southern border provinces; 2) to study the relationship of innovation variables to human resource development that affects the success of 3) Hotel business in 3 southern border provinces 3) To create human resource development innovation that affect the success of hotel business. 3 provinces The quantitative and qualitative research. The sample used in quantitative research was Hotel operators in the three southern border provinces, 420 people, by the size of the sample from the Observation Variable in the ratio of 1 to 20. The tool used to collect data is the questionnaire. For qualitative research The sample was Hotel operators in the three southern border provinces were randomly selected from 15 randomly selected hotels. The instrument used for data collection. This is an in-depth interview and confirms the data using the three statistical theories used in the data analysis: descriptive statistics, percentages, means and standard deviations. The researcher used Mixed Methodology as a quantitative research. (Quantitative Research) using the Structural Equation Model (SEM) technique to fulfill the research objective 1 and the qualitative method using interview technique. Content Analysis in response to research objective 2 and presentation of human resource development innovations that affect the success of hotel business in 3 tea provinces. The southern to meet the research objective 3, the results showed that the knowledge ability. Innovative Human Capital Capacity management, leadership and teamwork. Direct influence on the success of a business hotel. The coefficient of influence was .63, .40, .48, .30 and .40, respectively, at the .05 level of significance. There is no direct influence on the human resources development that has contributed to the success of the hotel business in the three southern most provinces. All the causal variable Can describe the variance or predictability of 86%. In addition, qualitative research also found that the security of the customer. To stay Can build confidence and loyalty to return service. This has resulted in the success of the hotel business as well.